Search engine marketing (SEM) is rapidly becoming one of the most important tasks to complete as more and more business is carried out on-line and potential customers seek suitable suppliers using keyword search phases in their browsers.
It’s estimated that more than 350 million English language Web searches are conducted every day and research confirms over 80% of web visitors use search engines to find the information they’re seeking on-line. When a potential customer conducts a search for keywords related to your site’s products or services, does your page appear in the top listings? How many customers are you potentially losing because your competitors have better visibility?
Search Engine Marketing (SEM) isn’t a one-time effort. The variables that influence search visibility and rankings are constantly changing. Search engines update their rules, competitors constantly optimise their pages to improve their rankings, and new players enter the market.
Developing a SEM strategy as part of your overall web development and marketing strategy is crucial to ensuring you maximise returns. As more businesses and organisations adopt search engine optimization (SEO) and pay-per-click advertising (PPC) as part of their own marketing strategies, competition for higher rankings in the search engine results will become increasingly fierce.
The problem with many SEM programmes, especially for smaller companies, is that they typically start after a web site has been completed and then often lock you into a contract where you pay a fixed monthly fee for the outsourced services being provided. Over time this can amount to a significant amount of money yet it would remain difficult to bring these services in-house unless your own marketing team has been given the opportunity to develop it’s own SEM skills.
Limesharp understands this and therefore offers you a straightforward, flexible service designed to provide you with the maximum ROI for a competitive, flexible investment. We can work with and educate your marketing team as needed, or if you prefer, provide the complete SEM services as a fully outsourced bespoke solution.
The approach we take to SEM when developing a new web site for you (where the suggested keywords would be pre-agreed and play a pivotal role in the overall web site design, layout and how the copy should be written) is to offer a flexible designed programme that starts with us doing the inital analysis and then allows you to take on as much or as little of the SEM functions as suits you over time, enabling you to take full or partial control.